AppLovin

This holiday season, we’re highlighting the power of giving back. 🎗️ This year, through AppLovin Cares, we’ve supported incredible organizations like American Red Cross, Open Door Legal , La Casa de las Madres, UNCF, and more. From disaster relief to empowering students and creating opportunities, these nonprofits make a real difference.  Swipe through to learn more. https://lnkd.in/e5mmn_za #AppLovinCares

Is AppLovin the next big acquisition channel for DTC brands? While Meta still leads the pack with 63% of ad spend across Northbeam's customer base, AppLovin is making waves, capturing 5.71% of total budgets. Our first-take analysis dives into how AppLovin is performing for top eCom brands: 🦾 Strong ROAS: AppLovin is delivering 45% higher ROAS than Meta, though lower spend levels suggest efficiency may balance out as adoption grows. 🆕 New Customer Impact: 85% of purchases on AppLovin are from first-time customers. 🌐 Rapid Adoption: 75% of Northbeam’s top DTC brands are already testing AppLovin, with over $10M tracked in the last two months alone. 🤔 Key Considerations: Metrics like New Visit Rate point to narrower audience targeting, and increasing adoption could lead to future platform saturation. As AppLovin rolls out its self-serve platform in 2025, it’s clear this channel has potential to shake up acquisition strategies + channel mix. Read our full write-up below 🔽

Since the release of AppLovin MMM Benchmarks - Part I, interest in the new channel has only intensified. Which is why I’m excited to release the second installment from Prescient AI visibility into trends around AppLovin —from Spend, Halo Effects, and BFCM recap to New Customers/CAC. A quick recap from insights and hypothesis extracted from the data: (1) Brands in the private beta continue to consistently spend a healthy average of ~10% of their weekly total budgets on AppLovin. Top brands have spent upwards of ~20%+ of their total mix. (2) ‘Halo Effects’ have substantially improved and are on pace with channels like Google and TikTok. Halo Effects were especially strong during the BFCM period, demonstrating further signs that AppLovin may be more than just a direct-response channel. (3) While AppLovin’s percentage share of the overall media mix dipped during BFCM in favor of core channels Meta, Google, and Amazon, gross dollar spend increased substantially with general budget increases. Efficiency remained strong and exhibited even more strength against Meta on average due to the increase in Halo Effects. (4) Rumored marketer concern around AppLovin retargeting old customers may have some merit in certain scenarios of rapid scaling and high spend. AppLovin MMM New Customers and CAC still appear efficient at specific levels of spend that are more in line with Google and Amazon’s share of the mix. Read on below for more details from the analysis.

What’s in store for the mobile app industry in 2025? From the future of advertising to big shifts in e-commerce and engagement, here’s what we predict: https://lnkd.in/ekPjFuXq #MobileApps #Ecommerce

In case you missed it, Amplify Bangkok was a hit. 🙌 It was great seeing our customers and partners share ideas and learn from each other. Here's what they had to say. 👇 #AppLovinAmplify #MobileMarketing

With in-app ad spending projected to hit $165B in 2024, now’s the time to fine-tune your MAX stack and optimize your strategy. 👇 Make the most of this high season and set yourself up for growth in 2025. https://lnkd.in/d8aBWPe2

Check out the latest Operators pod talking AppLovin in the DTC space. https://lnkd.in/d4kYgztZ Thanks for the shoutout! 🙌 #DTC #Ecommerce #MobileAds

Alex Li, our Senior Director of Global Non-Gaming, explains how AppLovin is transforming mobile advertising with AI and brand-safe ecosystems.  Catch it all on the The ADOTAT Show: https://lnkd.in/g-M4kYBi #MobileAdvertising #AppLovin

Amplify Los Cabos brought together the top mobile marketers to share ideas, network, and enjoy stunning sunsets. 🌅 Thank you to our guests and partners for making it a success. Missed it? Let Tiffany Muriel walk you through the highlights here.👇 #AppLovinAmplify

Some good insights from the latest Common Thread Collective podcast episode. You can watch it here: https://lnkd.in/ePD4F3cY Thanks for the shoutout out! #Ecommerce #DTC