Cineverse improved ad yield with AdPool’s exclusive demand

Overview

Cineverse increased its CTV ad fill rates and monetization using AdPool’s exclusive access to mobile marketer demand.

Challenge

Maximizing yield in the competitive CTV advertising market

As viewers shift to streaming, advertisers have been slower to follow. Publishers face fierce competition for a limited pool of advertisers, with CTV ad inventory outpacing advertiser demand.

Despite partnering with all major DSPs and SSPs, Cineverse faced the challenge of unsold ad inventory—an issue that remains widespread across the industry. This unsold inventory meant that Cineverse was missing out on potential revenue, which could offset the costs of curating and distributing quality content. To address this, they needed to find new partners to boost their fill rates and ad yield. Cineverse sought to bring in incremental demand to drive greater profitability.

Solution

Cineverse tapped into a new pool of demand with AdPool

By partnering with Wurl and utilizing AdPool’s access to the AppLovin Network, Cineverse accessed a new pool of demand: mobile performance marketers entering the CTV space. Since these marketers are new to CTV and purchase exclusively through their trusted performance network, AppLovin, this demand represents incremental revenue that isn’t available through other demand partners.

We work with every major demand partner, but we’re competing for share of voice with all the leading media companies and channel operators. Our participation in AdPool has really allowed us to expand our monetization by bringing demand that we can’t find elsewhere.

Tony Huidor

CTO & COO
Cineverse Entertainment

Results

With AdPool’s exclusive demand, Cineverse meaningfully boosted their fill rates

Leveraging Wurl’s exclusive integration with AppLovin, one of the world’s largest ad tech companies, Cineverse was able to tap into a fresh audience of mobile performance marketers. This exclusive demand allowed Cineverse to increase their ad fill rates by 15-20% while preserving the value of their existing ad sales efforts.

Cineverse (NASDAQ: CNVS), a pioneer in FAST, launched its first channel in 2015. Today, it has built an impressive portfolio of 20+ channels, leveraging a vast library of over 70,000 films and TV shows.

Struggling with low Ad Fill rates?

Wurl’s AdPool improves fill rates and boosts ad revenue by connecting publishers and streamers with high-quality, exclusive sources of mobile & contextual demand.

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