Research Summary. Apple is a world-renowned company known for its influence on the tech industry and its fast-paced growth rate over the past twenty years. The Apple statistics below illustrate the company’s popular products, current employee breakdown, and market control in 2021.
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Apple’s annual revenue is $394.328 billion in 2022.
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Apple sold and shipped 240 million smartphone devices in 2021.
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There are currently a total of 935 million paid subscribers to Apple’s services.
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iPhone sales accounted for 49% of Apple’s revenue in 2022.
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Since 2000, Apple’s stock price has grown by over 1,000%.
For further analysis, we broke down the data in the following ways:
Products | iPhone | Service | App Store | Employee
Apple Company Statistics
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As of 2020, users on Twitter can follow the Apple stock using the tag $APPL.
Twitter is known for making information more snappy and accessible for its users. Though it’s been possible to track stock information on Twitter for quite a few years, it’s recently been made possible to follow Apple stock in the same way that accounts can be tracked.
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Apple’s annual revenue has grown from $37.491 million in 2008 to $394.328 billion in 2022.
This growth is largely attributed to the release of iPhones in 2007, which completely launched Apple into a new league of growth. That’s a growth rate of over 1,000% in only 14 years.
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Since the 2008 recession when the average Apple stock price was $5.07, it has risen to an average of $150.24.
This demonstrates a growth rate of more than 2,900%.
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As of 2021, Apple’s market capitalization increased to $2.533 trillion.
In 2018, Apple became the first company to ever reach a market capitalization of $1 trillion. A mere two years later, the company has broken the record again and more than doubled that figure.
Apple Products Statistics
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There were approximately 46.1 million Apple Watch units sold in 2021.
Apple Watches were introduced to the public in 2015 as a functional fashion accessory to accompany the release of the iPhone 6. In 2020, wearables like the Apple Watch brought Apple $30.62 million in revenue.
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The most popular Apple products, according to revenue, are the iPhone, Wearables/Home/Accessories, and Apple Services.
The most popular Apple product by far continues to be the iPhone, accounting for almost half of the company’s annual revenue. The company’s second most popular products are Apple Services and Wearables/Home/Accessories, which contributed $53.763 million and $30.62 million to the corporation’s revenue, respectively.
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In 2021, Apple shipped approximately 28.9 million Macs worldwide.
This massive growth was kicked off in the fourth quarter of 2020, and can be attributed to the launch of the three new Mac products with an M1 chip.
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From Q1 of 2022 to Q4 of 2022, the percentage of the money made by Apple’s wearables and home division decreased by 1.16 percentage points.
At the start of the year in 2022, Apple’s wearable and home products division accounted for 11.86% of its total revenue. By the end of the year, the home and wearable division accounted for 10.7% of Apple’s business.
Apple iPhone Sales Statistics
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iPhone sales reached $137.781 billion in 2020.
Since the product’s release in 2007, iPhones have held their position as Apple’s most popular product by a landslide. In the year following its release, there were 6.9 million iPhones sold. Comparatively, in just the second quarter of 2020, Apple still sold 15 million iPhones to American customers after the pandemic started.
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There are currently 124.7 million iPhones that are in use in the United States as of 2022.
Alternatively, there are an estimated one billion iPhones in use across the entire globe.
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iPhone sales account for 49% of Apple’s total revenue.
In other words, the revenue generated by Macs, iPads, Wearables/Home/Accessories, and Apple Services combined is barely more than that of iPhones alone.
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There have been 2.2 billion iPhones sold in total as of 2018.
Since the Apple corporation introduced the iPhone product in 2007, there have been over two billion sold in total. This figure has not been updated by Apple since 2018.
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iPhones account for 46.9% of all smartphones used in the United States.
Though there are many smartphones on the market in 2021 from companies like Samsung, Huawei, LG, and Lenovo, the iPhone reigns supreme by accounting for nearly half of all smartphones used in the United States.
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In Q4 of 2020, iPhones accounted for 65% of all United States Smartphone Shipments.
This domination of the market lowered slightly in the new year to 53%.
Apple Service Statistics
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In 2022, Apple News achieved 125 million monthly active users.
This statistic represented a stark increase in users to previous years when Apple News had been steadily declining. With the impact of the pandemic, more users turned to Apple News to understand what was happening in the United States and internationally.
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As of 2018, there are 500 million devices that actively use Siri Voice Assistant.
The Siri Voice Assistant was a new feature of Apple products released in 2011, and it’s largely changed the way that people depend on their phones.
At the time, speech recognition technology was cutting-edge, and since then, it’s only gotten more impressive. That’s why the number of loyal Siri users has been consistently growing over the past decade.
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Siri Voice Assistant helps with 25 billion requests every month.
According to Apple’s Director of Siri Data Science and Engineering named Yael Garten, Apple’s Siri feature handles an enormous number of requests monthly as of 2020. That adds up to 300 billion requests annually.
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As of June 2021, there are approximately 78 million subscribers to Apple Music in the world.
The number of active users on Apple Music has increased by six million since 2020. Despite the positive growth, Apple still hasn’t beat out its biggest competition in the music genre, Spotify.
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By the end of 2020, Apple TV+ had an estimated 40 million subscribers.
Apple TV+ is one of the company’s newer offerings released in November of 2019 as their own streaming service. In its first year, TV+ already amassed 33.9 million users. Since then, this number has continued to grow.
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As of 2021, there are 43.9 million active users of Apple Pay.
While 2020 was an awful year for most people, it was a great time for growth in contactless payments. As the largest mobile payment system in the United States, Apple Pay experienced growth during this time. Apple Pay is expected to keep growing by 14.4 million users from 2020 to 2025.
Apple App Store Statistics
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There are 2.22 million apps available in the Apple App Store.
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In 2019, Apple paid out a total of $38.75 billion to iOS app developers.
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As of March 2023, the most popular apps in the Apple App Store are YouTube, TikTok, Candy Crush Saga, and HBO Max.
Apple Employee Statistics
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Apple has created 2,000,000 jobs across the United States.
Apple employs people from every state in the country. Of the two million people who work with the company, 80,000 are direct Apple employees, 450,000 are jobs through the U.S.-based suppliers, and 1,530,000 jobs are attributed to the App Store.
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The median salary for an Apple employee is $127,197 annually.
This yearly total translates to approximately $61.15 an hour. However, there is a large difference between the median pay and the average salary for the highest-paid employees at Apple. The top 10% of Apple employees can earn more than $194,000 per year.
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Of all the employees who work at Apple, 38% of them are women.
That means that well over 60% of the workforce at Apple are men.
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Out of all the people that Apple employs, 45% come from minority groups as of 2022.
About 55% of Apple employees are white, while 11% are Asian, 19% are Hispanic/Latinx, and 11% are Black/African American.
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As of 2017, the average age of Apple employees is 31 years old.
This average age is the same for other companies like Yahoo and Amazon. Still, it is slightly older than the average age of the employees at organizations like AOL, Facebook, and LinkedIn.
Apple FAQ
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What percent of the population has an Apple product?
Around 64% of Americans have an Apple product. Whether it’s an iPhone, iPad, or iMac, the majority of Americans now own at least one Apple product.
In fact, iPhones are incredibly popular, as 47% of all smartphone users (113.5 million people) in the country own one. That’s nearly half, despite the fact that there are several other phone brands available in the U.S.
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How much does Apple make a day?
Apple makes roughly $1 billion in revenue every single day. In total, the company made $274.52 billion in 2020, and $137.7 billion of that came from iPhone sales.
Though these numbers are unfathomably large, they’re not exactly surprising. Not only does Apple sell their highly profitable iPhones, but they also own Beats Electronics and Beats Music, Siri, Shazam, NeXT Software, AuthenTec, Mobeewave, and more.
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Over the next ten years, Apple is expected to grow at a compound annual rate of 10.35%. However, that number doesn’t exactly capture how far the company has come.
Since 2008, Apple’s stock prices have increased by over 2,900%, from $5.07 to an average of $150.24. Further, Apple’s revenue also grew by an impressive 1,000% in 14 years, from $37.491 billion in 2008 to $394.328 billion in 2022.
Overall, Apple has seemed absolutely massive growth over the last decade, and while that growth has slowed down, the company is expected to stay at the top.
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What is Apple’s most sold product?
Apple’s most sold product is the iPhone. This device accounts for 49% of the company’s total revenue, which means that all of the revenue produced by all of Apple’s other products and services is just slightly more than what the iPhone brings in.
Conclusion
Apple is one of the most powerful and fastest-growing companies of the 21st century. Though it’s valued today with the highest market capitalization in the world at $2.533 trillion, it’s been a journey to reach this enormous milestone.
The company was co-founded by Steve Jobs and Steve Wozniak in 1976 and famously began in the Jobs’ family home garage. Within a couple of years, Apple officially became a corporation with employees and a production line to accommodate the demand for their Apple II computer product.
While it’s hard to imagine there being major competition for the goliath that Apple has become in the modern age, the company’s first decades on the market were wrought with struggles to make a name for itself. Their models were competing against technology companies that had dominated the market for a long time, like Microsoft.
It wasn’t until the late-nineties that the tide started to turn in favor of Apple. Their popular catch-phrase “Think Different” was introduced to the public in 1997, and by 2000, the Mac OS X operating system became available to replace System 7.
Since the turn of the century, Apple has only become a more influential powerhouse of technology. In 2001 and 2007, respectively, the company dropped the iPod and iPhone products that ended up completely turning Apple around. The iPhone remains Apple’s most popular product available and accounts for almost 50% of their revenue.
In 2020, the iPhone generated $137.781 billion for the Apple corporation. Additionally, the tech company has since added a litany of new products that have increased their popularity, including wearables and home systems and services like Apple Pay, Music, and TV+.
Apple has come a long way in an incredibly short amount of time, from being a company that was just barely getting by to accumulating a revenue of $394.328 billion and employing two million people as of 2020.
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Author
Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.
