25+ Exquisite Wine Industry Statistics [2023]: Market Trends + Consumption Statistics

Research Summary. Wine is a big part of everyday life for many people worldwide, and the beverage that many enjoy has a culture of its own. Here are the key statistics about the wine industry:

• The retail value of wine sales in the U.S. is $79.1 billion.

• There were 773 million gallons of wine produced in the U.S. in 2021.

• About 81% of U.S. wine was produced in California in 2022.

• There are over 7,475 wine businesse in the U.S. as of 2023

• The U.S. wine and brandy market earned $29.2 billion in revenue in 2018.

• The global wine industry saw a CAGR of 5.3% from 2015 to 2019.

For further analysis, we broke down the data in the following ways:
U.S. | Global | Trends and Projections | Wines

General Wine Industry Statistics

• There were 24.85 billion liters of wine sold worldwide in 2020.

  This was lower than the 27.47 billion liters sold in 2019, but the volume sold is expected to increase to 26.59 billion liters in 2022 and continue to increase.

• The average wine consumption per U.S. resident in 2020 was 3.09 gallons.

  The U.S. consumed enough wine in 2020 for every resident to drink over three gallons.

  This number was up from 2019, when the average wine consumption per resident was 2.91 gallons. The overall average wine consumption per resident had increased by 33% from 2005, when it was at 2.33 gallons per resident.

  The COVID-19 pandemic lockdowns likely fueled the increase in wine consumption in 2020.

• Worldwide wine consumption in 2021 was about 236 million hectoliters.

  This is lower than the 2019 number of 241 million hectoliters. (There are 100 liters in a hectoliter.) The U.S. is the largest consumer of wine, drinking 33 million hectoliters in 2021, but France is close behind, consuming 24.7 million hectoliters that same year.

U.S. Wine Industry Statistics

• The top five states for wine production are California, Washington, New York, Oregon, and Texas.

  Here is the breakdown of the amount of wine produced and the number of wineries in each state:

  State	Gallons of Wine Produced	Number of Wineries
  California	684.9 million	4,501
  Washington	35.7 million	792
  New York	28.5 million	403
  Oregon	10.9 million	793
  Texas	4.3 million	352

• 12% of the world’s wine is produced in the U.S.

  While California produces about 85% of the U.S.’s wine, 95% of the wine the U.S. exports is made in California.

• Wineries employ over 64,000 people in the U.S.

  The majority (58%) of these winery jobs are in California, but there is a significant number in Washington, Oregon, and New York as well.

  

• There are over 7,475 wine businesses in the U.S.

  4,763 – or 43% – of these are in California. The total number of wineries in the U.S. has grown by more than 50% since 2009 and is expected to grow.

• In 2021, the U.S. produced 773 million gallons of wine.

  California produced 649.44 million gallons of that total, about 83.9% of the total amount of wine that the U.S. produced in 2021.

  

Global Wine Industry Statistics

• In 2020, the global wine market earned $350.8 billion in revenue.

  It’s expected this number will increase to $450.7 billion by 2025.

• The top five countries for total wine consumption are the U.S., France, Italy, Germany, and China.

  Here is the breakdown of how many gallons of wine each country consumed in 2019:

  1. U.S. – 872 million gallons

  2. France – 700 million gallons

  3. Italy – 597 million gallons

  4. Germany – 539 million gallons

  5. China – 470 million gallons

  The U.K., Spain, Russia, Argentina, and Australia make up the rest of the top ten list of countries that consume the most wine.

  

• The top five countries for most wine consumed per capita are Portugal, France, Italy, Switzerland, and Austria.

  Here is the breakdown of how much wine per capita each country drinks each year:

  1. Portugal – 12.8 gallons per person

  2. France – 10.3 gallons per person

  3. Italy – 9.6 gallons per person

  4. Switzerland – 8.5 gallons per person

  5. Austria – 6.9 gallons per person

  The countries that ranked numbers five through six on the top ten list are Hungary, Germany, Australia, Belgium, and Sweden.

  

• The U.S. imported 704 million liters of still wine in 2020.

  This is down from the 727 million liters it imported in 2019, continuing the steady decline U.S. wine imports have seen since they hit one billion liters in 2014.

  The U.S. imports the majority of its wine from France.

• The five largest wine companies in the world are E&J Gallo, Constellation Brands, The Wine Group, Treasury Wine Estate, and Viña Concha y Toro.

  The breakdown of each company’s gross annual sales is as follows:

  1. E&J Gallo – $50 billion

  2. Constellation Brands – $16 billion

  3. The Wine Brand – $1 billion

  4. Treasury Wine Estate – $2 billion

  5. Viña Concha y Toro – $920 million

• The U.S. has the highest wine market revenue globally, earning $49.8 billion in 2020.

  France follows the U.S. with $25.4 billion in wine market revenue, and China comes behind with $22.1 billion in revenue.

  However, Italy, France, and Spain were the top three wine producers that same year.

Wine Industry Trends and Projections

• It’s projected that 281 million cases of wine will be sold in 2022.

  These cases would be worth about $32.9 billion and result in a CAGR of about 3%.

• U.S. premium wine sales shrank by 7.1% from 2019 to 2020.

  From 2018 to 2019, however, sales increased from 5.6%, showing that the rapid decline in premium wine sales was likely due to the COVID-19 pandemic.

• The global wine industry is expected to be worth $456.76 billion in 2028.

  This is a CAGR of 4.3% between 2021 and 2028, as the industry was worth $340.23 billion in 2021.

  This CAGR is lower than the industry’s 5.3% CAGR from 2015 to 2019.

Wine Industry Statistics By Wines

• Chardonnay is the top-selling white wine varietal in the U.S.

  Chardonnay can be made into still wine, sparkling wines, and sweet wines. In the U.S., it earned $2.549 billion in sales in 2019.

• Cabernet Sauvignon is the top-selling red wine varietal in the U.S.

  Named after the grape it’s made from, Cabernet Sauvignon topped the charts of best-selling wines in the U.S. – white or red – with $2.575 billion in sales in 2019.

• Barefoot Wines is the top-selling wine brand in the U.S.

  Barefoot, often considered a table wine, saw over $664 million in sales in 2021. The next most popular brand, Sutter Home, saw almost $425.3 million in sales that same year.

  Barefoot is known for its casual, low-priced branding, and E&J Gallo owns it.

Wine Industry Statistics FAQ

1. How big is the wine industry?

   The global wine industry is worth over $340 billion. The U.S. earns $49.8 billion in revenue from its wine industry – the biggest in the world.

   Globally, the wine industry is expected to grow until it reaches a value of over $456 billion in 2028, which would be a CAGR of 4.3% from 2021 to 2028. In addition, in 2022 alone, it’s estimated that there will be 281 million cases of wine sold around the world, which would be worth about $32.9 billion.

2. Is the wine industry growing?

   Yes, the wine industry is growing. In 2021, the global wine industry was worth $340.23 billion, and this value is expected to reach $456.76 billion in 2028, which would be a CAGR of 4.3%. While this is healthy growth, this 2021-2028 CAGR is lower than the industry’s 2015 to 2019 CAGR of 5.3%.

   COVID-19 negatively impacted wine sales, as premium wine sales in the U.S. shrank by 7.1% from 2019 to 2020. However, the industry seems to be well on its way to recovery, and overall wine consumption has increased.

3. Is the wine industry competitive?

   Yes, the wine industry is competitive. There are so many wine companies in both the U.S. and the world that it makes competition fierce.

   To give some reference on how many wineries there are to compete with, there are over 7,475 wine businesses in the U.S. alone. This number has grown by 50% since 2009 and is only expected to continue to grow.

   Those wineries produced 773 million gallons of wine, which is only 12% of the total amount produced in the world. This demonstrates the magnitude of the global wine industry and how competitive it is.

4. Is the wine industry profitable?

   Yes, the wine industry is profitable. In 2020, the global wine industry earned over $350 billion in revenue despite a year of decreased sales for many industries due to the COVID-19 pandemic. The industry’s annual revenue is only expected to increase, hitting $450.7 billion by 2026.

   In the U.S., the wine industry earned $49.8 billion in 2020. France followed close behind, earning $25.4 billion, and China earned $22.1 billion.

   If you’re planning to start a winery, just be prepared not to see profits for several years.

   This is because not only do you have to go through the process of growing your grapes, harvesting them, and making the wine, which can take several years, but you also have to go through the growing pains all small businesses do before they make a profit.

5. Why is the wine industry fragmented?

   The wine industry is fragmented because there are so many wine varieties that are grown all over the world. A company can’t mass-produce every type of wine from a central location because the grapes that go into each type of wine need different climates to grow and the methods used to age the wine differ.

   As a result, it’s difficult for just a handful of companies to rule the wine industry. In addition, it’s easy for customers to research and switch between wine varieties, which allows smaller local wineries to compete with the largest companies.

6. Is wine consumption increasing or decreasing?

   Wine consumption is increasing. In 2022, it’s estimated that there will be 281 million cases of wine sold around the world, which would be worth about $33 billion and be the result of a CAGR of about 3%.

   However, during the COVID-19 pandemic, premium wine sales in the U.S. shrank by 7.1% from 2019 to 2020. This accounts for only premium wines, though, and overall wine consumption is increasing even as customers aren’t necessarily as willing to buy more expensive wines.

Conclusion

Wine is a significant part of many people’s daily lives, as worldwide consumption in 2021 amounted to 236 million hectoliters.

The U.S. leads the world in the amount of wine consumed each year, drinking about 872 million gallons, but it falls far behind when it comes to the amount of wine consumed per capita: Portugal, France, and Italy take the lead here with 12.8, 10.3, and 9.6 gallons consumer per person per year, respectively.

Worldwide, the wine industry is worth about $340 billion and is expected to see a CAGR of 4.3% from 2021 to 2028, reaching a value of about $457 billion.

References

1. Statista. “Total Retail Value of Wine Sales in the United States From 2000 to 2020 (in Billion U.S. Dollars).” Accessed on March 23, 2022.

2. Global Trade. “Report: Imports, Exports, & Production of Wine & Brandy Spirit in U.S. Market.” Accessed on March 23, 2022.

3. Statista. “Wine.” Accessed on March 23, 2022.

4. Statista. “Average Wine Consumption Per United States Resident From 2005 to 2020 (in Gallons).” Accessed on March 23, 2022.

5. Statista. “Wine Consumption Worldwide From 2000 to 2020.” Accessed on March 23, 2022.

6. Statista. “Wine Consumption Worldwide in 2020, by Country (in Million Hectoliters).” Accessed on March 23, 2022.

7. WineAmerica. “United States Wine and Grape Industry FAQs.” Accessed on March 23, 2022.

8. U.S. Bureau of Labor Statistics. “Employment in Wineries Up 153 Percent From 2001 to 2017.” Accessed on March 23, 2022.

9. Statista. “U.S. Wine Market – Statistics & Facts.” Accessed on March 23, 2022.

10. Statista. “Wine Production in the United States and in California From 2006 to 2020 (in Million Gallons).” Accessed on March 23, 2022.

11. Académie du Vin Library. “Wine Statistics.” Accessed on March 23, 2022.

12. Statista. “Volume of U.S. Still Wine Imports From 2006 to 2020 (in Million Liters).” Accessed on March 23, 2022.

13. Statista. “Wine Import Value of the United States in 2020, by Country of Origin.” Accessed on March 23, 2022.

14. Zippia. “10 Largest Wine Companies in the World.” Accessed on March 23, 2022.

15. Statista. “Revenue of the Wine Market Worldwide by Country in 2020.” Accessed on March 23, 2022.

16. Statista. “Wine Production Worldwide in 2020, by Country (in Million Hectoliters).” Accessed on March 23, 2022.

17. Market Research. “Wine Global Industry Guide 2015-2024.” Accessed on March 23, 2022.

18. Statista. “U.S. Premium Wineries Sales Growth From 2002 to 2020.” Accessed on March 23, 2022.

19. Fortune Business Insights. “Wine Market Size, Share & COVID-19 Impact Analysis, By Type (Sparkling Wine, Still Wine, and Others), By Flavor (Red Wine, White Wine, and Rose Wine), By Distribution Channel (On-Trade and Off-Trade), and Regional Forecast, 2021-2028.” Accessed on March 23, 2022.

20. USA Wine Ratings. “Top Wine Varietals of the USA in Terms of Sales.” Accessed on March 23, 2022.

21. Statista. “Sales of the Leading Table Wine Brands in the United States in 2021.” Accessed on March 23, 2022.

Author

Abby McCain

Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.